E-Tourism Africa Summit 2011

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Thursday, 15 September 2011 10:44

The 4th Annual E-Tourism Africa Summit 2011 takes place on September 15 and 16 this year. Located at the prestigious Cape Town International Conference Centre, it is brought to you by South African Tourism & hosted by Cape Town Tourism

In addition to the E-Tourism conference featuring a new line up of some of the world's leading online travel firms and speakers on tourism and technology, optional seminars will also be offered covering topics such as digital marketing, online tourism reservations and e-commerce with step by step instructions on using social media to promote your business.

Whether you are a destination or a tourism business, large or small, this event offers you real solutions to improving the way you market, manage and sell your products online. Everyone attending receives a copy of the new South African edition of the E-Tourism Frontiers Guide to Online Tourism, a practical guidebook for tourism businesses.

Speakers include:

  • Jason Shlosberg - original creator of The Battle Kruger - a US tourist to South Africa whose online video won international awards and has over 63 Million views on YouTube
  • Trip Advisor – The world’s  most popular Social Media Site for Travel
  • CEO and Founder and Future 100 Entrepreneur Sally Broom from TripBod.com a local expert network for Travel
  • Google on Solutions for Tourism in South Africa
  • Expedia - world's largest Online Travel Agency
  • Digital team from Visit Britain (named worlds most influential Online Tourist Board)
  • Leading digital agency MDS Ideas whose tourism campaigns have included "The Best Job in The World" for Australia
  • Rough Guides author and African Travel expert Richard Trillo on the future of travel guides
  • Dimitrios Buhalis, Chairman of the International Federation for Internet Travel and Technologies in Tourism
  • William Price - Head of Digital for SA Tourism
  • And many more...

Day One will include a complete programme of international speakers and local companies presenting the latest solutions and products and social media success stories for destinations and tourism businesses

  • See new products, services and successful online projects from around the world
  • Find out how to better market your business or destination online
  • Get the latest reservations and e-commerce solutions
  • Network and form profitable relationships with other businesses

Day Two will provide two options:

Option (A) A full day of Seminars on using technology to better manage and market your business or destination with professional international trainers. These sessions are jargon-free, easy to understand and ideal for anyone who wants to get to grips with using the internet and social media in their business.

Topics covered will include:

  • Develop an e-Marketing Strategy
  • Improve, update or re-start your website
  • Use Facebook, Twitter, blogs and other social media to promote your business
  • Use your clients’ reviews, photos, video and experiences as a marketing tool
  • Develop and use multimedia - it’s easier than you think
  • Run a safe and secure online business
  • Plan and prepare for new and coming technologies- including mobile and location based services

Option (B) A full day of Interactive Panel Discussions with local and African tourism officials and associations and international moderators. These sessions will discuss some of the key issues for the ongoing development of online tourism across Africa.

Topics covered will include:

  • Local, Regional and African Partnerships and Cooperation
  • African Digital Content
  • Mobile Networks, Data and Payment Development
  • Improving the image of Africa online
  • Special Sessions by South Africa Tourism and Cape Town Tourism

Option (C) One Day Seminars only at a special single day rate

Attend the second day (September 16th) only and take part in the full day of seminars on using technology to better manage and market your business or destination with professional international trainers. These sessions are jargon-free, easy to understand and ideal for anyone who wants to get to grips with using the internet and social media in their business.

Choose the second day option that suits you best!

Who Should Attend?

  • Tourism Professionals
  • Marketing Staff and Strategists
  • Hoteliers
  • Lodges, Camps and Game Reserves
  • Tour and Safari Operators
  • Airlines
  • Destination Managers
  • Public Sector Tourism officials
  • Tourism Associations and Authorities
  • ICT Professionals
  • Bloggers and Content generators

For more information on the E-Tourism Africa Summit, follow this link

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