Out of 30 million adults in South Africa, only 8.2 million earn enough to qualify as domestic tourists as targeted by South African Tourism’s (SAT) new domestic marketing strategy.

Almost 200 international buyers from around the world are expected to attend Meetings Africa 2012, which takes place at the Sandton Convention Centre from 28 February to 1 March 2012 and features the cream of Africa’s conference, meeting, exhibition and events businesses. In order to capitalise on this interest, exhibitors are encouraged to take advantage of the customised Business Matchmaking^TM System, which is now live, to set up and plan their meetings in advance.

Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME) welcome South African Tourism as the 2012 sponsor of Globe, the show’s restaurant and meeting hub – a move that will give attendees the opportunity to sample South Africa’s unique cuisine.

The City of Cape Town Tourism Department, supported by South African Tourism and Cape Town Tourism, will host a Responsible Tourism cities mini conference in Durban on May 6, 2011.